• by Staff Writers , June 17, 2017

Programmatic block lists really don't serve direct sales the way many thought they would. The money is coming from different budgets, clients and strategies, says McClatchy's head of programmatic sales. It's like going to McDonald's, he explains.  It's a targeting and buying preference buyers make before they get there. 

MODERATOR Daniel Ambrose, Principal, Ambro.com. PANELISTS Nick Ames, Director of Programmatic Advertising, McClatchy; Amanda Dean, Senior Programmatic Strategist, The Weather Company; Mike Shaughnessy, VP of Revenue, Bauer Xcel Media

Find the rest of this session, and more, at our Publishing Insider Summit Agenda page.