Kathy DiToro, a noted producer with more than 25 years of experience, is joining Martin Williams Advertising as VP, director of content production.
In this newly created role, she will lead the agency’s content studio offering, developing digital and video content to complement the output of the agency's existing broadcast and digital teams.
DiToro’s appointment is a strategic expansion of the company’s existing offerings, meeting a market need for quick-turnaround, highly creative content production, the agency stated.
Most recently, she developed and directed Craft Minneapolis, a studio for creative content production. She began her production career at Ogilvy New York before stints at Campbell Mithun and McCann Minneapolis.