automotive

Jaguar Enlists Tennis Champ For XF Sportbrake Reveal

On the heels of a dramatic semifinals loss at the French Open, tennis superstar Andy Murray took to the court to unveil what Jaguar hopes will be a major winner for the automaker, the Jaguar XF Sportbrake.

In a stunt befitting the British vehicle, the two-time Wimbledon champion pulled the covers off the premium wagon before placing his Wimbledon trophy inside and sending it on a UK-wide tour to inspire the next generation of players.

Jaguar is the Official Car Partner of The Wimbledon Championships and to celebrate the relationship, the premium wagon was revealed on a replica of the All England Lawn Tennis Club’s Center Court. The moment was streamed on Facebook Live and has been viewed more than 50,000 times. 

“Letting go of the trophy will be difficult, but there's no better vehicle than the Jaguar XF Sportbrake to take it on this UK tour,” said Murray in a release. “I’m pleased that people are going to be able to get up close to the trophy when it visits schools and tennis clubs, and hopefully it might encourage people to pick up a racket this summer.”

The XF Sportbrake joins the Jaguar XF sedan, now in its 10th year of production. The sedan’s new Sportbrake sibling delivers similar sports car-derived handling, with greater practicality and space.

After helping to introduce the XF Sportbrake, Murray warmed up for Wimbledon with a lighthearted celebrity doubles match on a pop-up court. Murray and coach Jamie Delgado faced comedians Rob Brydon and Jimmy Carr in a contest streamed live online.

Jaguar is entering its third season as Official Car Partner to The Championships at Wimbledon, which runs from July 3 to July 16. Jaguar will supply 170 vehicles from its award-winning range to the tournament, including the Jaguar XE, XF, XJ and F-PACE.

Next story loading loading..