Wedding-focused ad network BrideClick has acquired Mode Media’s assets, including lifestyle sites Glam, Foodie, Bliss, Tend, Brash and Mode, as well as an ad network Mode Media claimed reached 144 million monthly unique visitors.
Founded in 2003, Mode Media shuttered last September, after failing to find new investors or buyers. That's despite previous rounds of private funding, which amounted to about $230 million and an investment in 2013 that valued the company at around $1 billion.
BrideClick's acquisition deal does not include Mode Media Japan, which was bought in January by investment company Montero.
BrideClick will relaunch as Glam Inc. this fall and will expand into new categories, such as fashion, beauty, food, parenting and health and wellness, Variety reports.
BrideClick’s director of operations Marisol Perez told Variety that BrideClick currently has 10 employees, but plans to double its staff by the end of the year. It will hire a new editor-in-chief, plus add to its sales and technology teams.
“BrideClick and Glam are a perfect fit,” BrideClick chairman Henry Chamberlain said in the acquisition announcement, acquired by TechCrunch.
“BrideClick has a passionate team with a track record of building long-term partnerships with bridal bloggers, social-media influencers and advertisers. Glam.com provides us with the opportunity to launch into other content areas and cater to a wider audience,” he added.