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Unilever's Keith Weed Says Marketers Must Share Brand Safety Blame

  • The Drum, Wednesday, June 21, 2017 8:07 AM
Unilever's Keith Weed reminded marketers at a brand safety HuffPost event in Cannes yesterday that they have to take their share of the blame. By resorting to programmatic to buy the cheapest inventory possible, they must accept that "the cheapest media is on the lousy sites" and that "you get what you pay for."

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