• by Larissa Faw , June 28, 2017

BBH NY has named Anthony Romano CEO. He joins from R/GA. Also BBH NY has promoted Gerard Caputo to chief creative officer and Sarah Watson will add chairperson responsibilities in addition to her duties as BBH's global chief strategy officer.

As CEO, Romano will be tasked with running the NY office as well as working with global CEO Neil Munn to help advance the agency’s innovation agenda. He replaces Pat Lafferty who left to become president of Translation. Reporting to Munn, he will officially start next month.

During his three-year tenure at R/GA, Romano served as SVP, head of client services U.S., reporting directly to founder/chairman, Bob Greenberg, and overseeing client teams across R/GA’s six U.S. offices. He also worked as group managing director of R/GA NY overseeing integrated groups responsible agency clients Samsung, Verizon and Pepsi.

“Our new BBH NY executive team is well positioned to continue our strong momentum,” said Munn. “Anthony’s combination of experience from the agency, media and client sides of the business gives him a unique 360-degree perspective. His progressive leadership style combined with his versatile marketing experience and his deep appreciation for the work make him the ideal candidate to lead the BBH NY team and expand our business in North America.”