Early this morning, Trump tweeted: “I heard poorly rated @Morning_Joe speaks badly of me (don't watch anymore). Then how come low I.Q. Crazy Mika, along with Psycho Joe, came..”
In May, “Morning Joe” was up 56% over its 2016 total viewer average to a Nielsen 1.06 million total average viewers. The show is also up 53% among key 25-54 viewers to 254,000. For all of 2016, the show averaged 677,000 viewers and 166,000 adult viewers ages 25-54.
May results for "Morning Joe" are also higher than its average second-quarter 2017 viewer data -- 997,000 total viewers and 236,000 viewers ages 25-54.
As of May, the MSNBC show is currently in second place in total viewers and third place among 25-54 viewers against other cable news programs in the 6 a.m. to 9 a.m. time period. Fox News Channel's “Fox & Friends” leads with 1.64 million viewers and 372,000 25-54 viewers. CNN’s “New Day” is at 682,000 total viewers and 255,000 25-54 viewers.
All cable news networks have seen sharp viewership spikes in ratings since the November election.
Earlier this week, Trump offered incorrect information about CNN ratings, tweeting: “Ratings way down!”
As an afterthought to his initial ratings analysis, Trump then went personal about “Morning Joe” in a tweet concerning “Morning Joe” hosts Joe Scarborough and Mika Brzezinski. Many Congressional leaders have taken issue with it on social media.
Six minutes after the first tweet, at 5:58 a.m., Trump said Scarborough and Brzezinski came “... to Mar-a-Lago 3 nights in a row around New Year's Eve, and insisted on joining me. She was bleeding badly from a face-lift. I said no!”
In a tweet, MSNBC responded: “It’s a sad day for America when the president spends his time bullying, lying and spewing petty personal attacks instead of doing his job.”