• by Sara Guaglione , June 30, 2017

The New York Post’s luxe magazine supplement Alexa is partnering with arts-and-culture title BlackBook on four special issues with editorial and custom content focused on fashion, lifestyle, art, entertainment and luxury real estate.

Evanly Schindler, editorial director and founder of BlackBook, stated: “This is about BlackBook and Alexa as vehicles for quality content marketing. The cultural and celebrity cache of BlackBook, and the resources, scale and expertise of Alexa, align the brands perfectly for expansion. Alexa BlackBook will cross boundaries into global luxury markets.”

The four special publications will live inside the 2017 fall and winter issues of Alexa, which run from September through December, culminating in a holiday gift-guide issue. The Alexa BlackBook issues will also be available on BlackBook.com and the New York Post’s digital platforms.

Schindler told WWD the NYP “bring[s] the scale and mainstream growth, and we bring curated cultural access and credibility.”

Advertisers signed on to Alexa Blackbook include Chanel, Tiffany, David Yurman, Omega, Mikimoto, Ghurka, Belstaff, Ralph Lauren, Moncler, Harry Winston, Dior, Dolce Gabbana, Barneys, Bloomingdale's, MasterCard, HP, eBay, Lincoln and Marriott Hotels.

New York Post CEO and publisher Jesse Angelo stated the partnership is “in response to an increased demand for luxury content," adding  it “signifies a move toward quality native content in the fashion and lifestyle space with a traditional publisher working to bring the content to scale.”

Alexa BlackBook will combine teams, including publishers and editors from both companies. Schindler told WWD: “Like a lot of publishers, we are figuring out how to take the DNA of the brand and monetize that.”

Alexa was launched in 2010 as a women’s high-end fashion supplement inside the New York Post.