Around the Net
Expectations vs. Reality In Email
- Multichannel Merchant, Wednesday, July 19, 2017 12:34 PM
Retail customers gladly provide information when they sign up. But they expect relevance in return. Yet a study shows that only 15% find emails consistently useful. Greg Zakowicz, a senior commerce marketing analyst at Bronto Software, offers suggestions on how to meet your customers’ expectations.
