FCB West has just launched a whole new batch of creative for Clorox disinfecting products. The agency’s latest “Clean & Healthy Home” campaign consists of three spots,
“Kitchen,” “Bathroom” and “Classroom.”
The campaign’s core theme is that “Clean is the beginning. What comes next is everything.” This latest bevy of
ads is positioned as the “the first large scale campaign for Clorox in the new strategic platform developed by FCB,” which won an AOR assignment from the brand last year.
This new
campaign is said to celebrate what comes after “the clean: real life, unpredictable, chaotic and wonderful life.”
Credits:
Lead Agency: FCB West
- Chief Creative Officer: Karin Onsager-Birch
- Associate Creative
Director: Colin Mitchell
- Senior Art Director: Juliana Ardilla
- Worldwide Creative Partner: Fred Levron
- Chief Strategy
Officer: Simon White
- Planning Director: Ryan Riley
- EVP, Management Director: Cary Pierce
- SVP, Management Director: Sue
Redington
- SVP, Management Director: Gwen Hammes
- VP, Account Director: Sara Wallace
- Senior Account Executive: Courtney
Whiting
- Account Executive: Raisa Callazo
- VP, Director of Integrated Production: Elizabeth Morse
- Post Producer: El Goco
- Director of Business Affairs: Mary Marhula
advertisement
advertisement
Hispanic Market Agency: Alma
- Creative Director: David Alvarez
- Creative Director: Juan Camilo Valdivieso
- Group Business Director: Maria Carolina Reimpell
- Senior Brand Executive: Viviana Bustillo
- Integrated Producer: Rafael Sanchez
Production Company: RESET
- Director: Ian Pons Jewell
- Executive
Producer: Deannie O’Neal
- Line Producer: Ahnee Boyd
- Director of Photography: Mauro Chiarello
Post
Production: Whitehouse
- Executive Producer: Joni Williamson
- Producer: Jen Mersis
- Editor: Tobias Suhm
- Assist
Editors: Max Holste, Nick Diliberto
VFX/Online/Color: The Mill, Chicago
- Producer: Natalie Ksiazek
- Lead Flame
Artist: Jamie Beckwith
- Flame Assist: Alison Bloom
- Colorists: Luke Morrison/Mikey Pehanich
Animation: Woodshop
Music: Music Orange
Sound Design: Tim Harrison – Aumeta
Mix: One Union