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Big Brands Bet On Augmented Reality

  • Adweek, Wednesday, July 26, 2017 2:02 PM
Marketers have experimented with augmented reality for a while, but now big brands are getting in on the action. Apple, Snapchat and Facebook build their own AR versions that work well on mobile. Lifestyle brands like L’Oréal and Estée Lauder are even incorporating AR into stores and ecommerce sites.

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