• by Larissa Faw , July 31, 2017

Publicis New York has appointed John Biondi as its first chief experience officer (CXO). His remit is to work with clients to help them provide optimum brand and customer experiences. 

The agency said he’ll work closely with chief creative officer Andy Bird and report to Publicis New York CEO Carla Serrano.

Biondi comes to the agency from sibling shop from SapientRazorfish in Minneapolis, where he was executive creative director and brand experiences lead for North America. 

Prior to joining SapientRazorfish in 2013, he was executive creative director at Modern Climate.

Before that, he served as executive creative director/partner at Atomic Playpen. Biondi has worked with a variety of clients, including Target, Citi, Harley Davidson, McDonald's and Allstate.