The One Club for Creativity Announces Its New Hall Of Fame Inductees

The One Club for Creativity, producers of the One Show Awards, ADC Annual Awards and Creative Week, is inducting Rebeca Méndez, Susan Hoffman, David Lubars and Tom Burrell to the Creative Hall of Fame. 

And Diane Cook-Tench will be named to the Educators Hall of Fame. 

As you probably know, The Creative Hall of Fame honors lifetime achievement in the advertising industry and such luminaries as Mary Wells, David Ogilvy, Bill Bernbach and Lee Clow have all been recognized. The first inductee was Leo Burnett in 1961. 

Commenting on the latest batch of inductees, Kevin Swanepoel, CEO of The One Club for Creativity, stated: “These are creatives whose work has transcended advertising, influencing pop culture, uplifting African-American culture, laying the groundwork for the next generation of creatives, and even influencing thought and action on climate change. They are titans of our industry." 

Méndez is an artist, designer, and professor at UCLA, Design Media Arts, where she is director of the CounterForce Lab, a research and fieldwork studio dedicated to using art and design to develop creative collaborations, new fields of study, and methods to research, create, and execute projects around the social and ecological impacts of climate change.  



Hoffman has created some of Wieden+Kennedy’s most memorable work in more than three decades at the agency, including one very controversial Nike spot featuring the Beatles’ song “Revolution.” She opened W+K London and W+K Amsterdam, and has intermittently served as executive creative director for the Portland, New York and Delhi offices. As co-Chief Creative Officer, Hoffman currently oversees the entire global network. 

Lubars is Chief Creative Officer, BBDO Worldwide and Chairman of BBDO North America.  In the 13 years since he joined BBDO, he has helped transform the agency into one  of the most creatively awarded agencies in the world and a recipient of more than 15 Agency of the Year recognitions by various industry publications.  His work for BMW Films changed has had lasting impact on the industry. He was named one of the top ten creative directors of all time in a recent story published in Forbes CMO Network. 

Burrell launched what is now Burrell Communications in 1971. By understanding and highlighting the positive aspects of black American culture, Burrell changed the face of American advertising.  A collection of Burrell’s advertisements for Coca-Cola is archived at the Library of Congress for its cultural and historical significance. 

Cook-Tench is the Founding Director of Virginia Commonwealth University’s grad school, the Brandcenter. Today, the VCU Brandcenter boasts a league of alumni that lead major brand work across the world. Prior to teaching, Diane won over 100 national and international awards for her creative work.  

A gala in New York honoring the inductees is set for Sept. 18th.


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