Luci Creative is opening a new office in Boston, as the Chicago-based creative agency seeks to expand its museum-focused marketing efforts.
The shop already has clients in the Boston area, including Northern Light Productions, Boston Productions and Trivium Interactive.
This New England operation will be managed by licensed architect David Whitemyer, the firm’s newly appointed director of business development. He has over two decades of experience in museum exhibition design and project management, including stints at Boston Productions and Christopher Chadbourne.
"In the short term, this location will hire two to four people, with the 16 Chicago-based workers serving as support. The new office is minutes from Logan Airport and downtown and its proximity to institutions, such as Harvard and MIT, helps us to connect with researchers and subject matter specialists that will strengthen our exhibit and museum projects," says Whitemyer.
"There is also a great creative talent pool in Boston that we are excited to tap into as we continue to build our team."
Selecting Boston over NYC or DC — both museum heavy cities — was a no brainer, according to Whitemyer.
"We see an opportunity to fill an unmet market need for our partners," he adds. "There is also a huge rise in creative start-ups in Boston … with its strong business, entrepreneurial and technological community. Luci wants to be a part of it."