• by Tobi Elkin  @tobielkin, August 2, 2017

The Interactive Advertising Bureau (IAB) announced that Craig Coleman has been named vice president of marketing, tasked with using data and analytics to run the organization’s marketing efforts and sharpen its brand messaging across the industry.

Coleman joins IAB from Gannett, where he led digital product marketing and client solutions for Gannett Digital and USA TODAY.

During his three-year tenure at Gannett, Coleman launched the firm’s Gravity unit and updated the company’s B2B brand image to a digital-first mindset. He also led communications strategy for the launch of Gannett’s native advertising solution and spearheaded digital innovation in virtual reality and augmented reality.

Prior to his time at Gannett, Coleman was vice president, marketing, for Screenvision. 

He also served as NBCUniversal’s vice president, brand manager and partnership marketing.