Accenture Acquires Brand Learning To Help Drive Marketing, Sales Transformation For Clients

Accenture confirmed today that it has acquired marketing consultancy Brand Learning. Terms were not disclosed.

With offices in London, New York and Singapore, the Brand Learning practice helps clients with customer strategies, new operating models, process development, content and other services.

Accenture said the acquisition strengthens its “ability to drive end-to-end marketing and sales transformation for clients.”

Brand Learning’s team of 120 will be combined with Accenture’s Customer and Channels management consulting and industry experts.

“More than 90% of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital and mobile technologies,” stated Laura Gurski, senior managing director and head of Accenture’s Customer & Channels practice for consumer goods and services, retail, travel, life sciences, automotive and industrial industries.

The deal, she added, will “further enable us to help clients deliver more integrated customer experiences across the organization – to drive and manage that business growth.”

Brand Learning has served leading organizations across consumer goods, retail, life sciences, automotive, resources and financial services industries and has capability experts in 16 countries.





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