• by Joe Mandese  @mp_joemandese, August 11, 2017

In recognition of the shift from data- to “people-based” targeting/marketing, MediaPost is launching the “People-Based Marketing Awards.” These are editorially derived awards, selected by our editors (no fees, obviously) and we would appreciate nominations. We are recognizing people who excel in their use of people-based marketing data and technology. Advertiser, agency and media company executives are eligible, but not executives of data/tech platforms enabling them. As always, examples that “show/don’t tell” and offer real use cases are our top criteria. Please send nominations to joe@mediapost.com by Sept. 1. The awards will be presented during OMMA Advertising Week in late September.