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Millennials Watching NBC News On Snapchat

  • Axios, Sunday, August 20, 2017 10:27 PM

NBC News’ daily Snapchat Discover show, “Stay Tuned,” is doing well. In under a month, it’s attracted over 29 million unique viewers, sources tell Axios. As for why it matters, “Millennials are actually watching news shows,” it writes. “Getting nearly 30 million young people to watch a hard news show is an enormous feat, given that millennials don't typically watch TV news show on cable.”

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