Interpublic Group’s Hill Holliday has launched a new brand consulting practice called HHBrandAble.
The agency is positioning the new practice as a service for clients that “need fast, smart and affordable brand solutions to help their brands leapfrog to a whole new level.”
The agency is also pitching start-ups and firms undertaking new brand launches where “a strong and differentiating brand identity is needed quickly.”
It’s also pitching brands that are need a reboot to re-gain relevance and growth.
Leading the new practice is Lesley Bielby, who rejoined Hill Holliday as Chief Strategy Officer in 2015. Since returning, she’s credited with having helped the shop win new business including Planet Fitness and Tempur Sealy International.
Before rejoining HH, Bielby was Chief Strategy Officer at DiMassimo Goldstein in New York, where she also led an in-house brand consulting unit called Propolis.