Max Pfennighaus is joining Lippincott as the NYC-based global creative consultancy's new partner in its design practice. This newly created role was developed specifically for the former New York Times ECD and most recently, ECD at VSA Partners. The agency sought to leverage his digital expertise to help clients translate their brands into the digital product space.
He has an undefined but wide-ranging scope of responsibilities. "What I’m quickly discovering is that titles and labels don’t mean a lot here," he says. "Lippincott is a very entrepreneurial, self-actualized group which I love. Everyone is empowered to go out and discover new problems to help clients with and new systems in which to solve them."