• by Larissa Faw , August 31, 2017

FCB Chicago is acquiring environmental design firm Chute Gerdeman (CG) to fold into its retail and shopper marketing division FCB/RED. Terms of the deal were not disclosed.

FCB/RED offers its clients services in retail marketing, branded content and experiences, activation and digital. However, it has often worked with third-party teams to provide full-store environmental design scale and build out. Now, CG, with a core competency in the retail and restaurant categories, will fill this gap in FCB/RED’s offering.

Since its founding in 1989 by Elle Chute and Denny Gerdeman, CG has worked with clients including Domino's Pizza, Dylan's Candy Bar and Verizon to develop innovative retail environments.

With the acquisition, CG will be led by Tina Manikas, president of FCB/RED, but will retain its name and Columbus office, as well as its 70-person strategic, creative and implementation teams.

FCB/RED and Chute Gerdeman first teamed up in 2016 and began to work together on several new business opportunities.