Tourism Madrid has selected Havas as its new
advertising and communications agency following a competitive pitch. The assignment includes creative and media.
The agency won a two-year contract that extends to May 2028.
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The remit
includes developing a comprehensive strategy to promote Madrid and its surrounding region, across key international markets including Asia, the US, Canada, Latin America, and the Middle
East.
The incumbent on the account was not identified, and spending was not disclosed.