• by Ray Schultz , September 1, 2017

HubSpot, a provider of inbound marketing services and sales software, has launched a program called HubSpot for Startups Series A.

The initiative could help email technology startups and other new businesses.

Series A startups will receive access to education resources and 50% scholarships for HubSpot’s marketing and sales software, the company says.

The program is a follow-up to HubSpot for Startups, a global program launched last year to serve seed-state companies. That service has attracted over 700 seed-state companies in over 50 countries, according to HubSpot.

Such services are urgently needed, the firm claims.  

Less that  than half of the U.S. tech startups that received seed money from 2008 through 2010 were able to raise a second funding round, HubtSpot says, quoting a study by CB Insights.

"As a former startup ourselves, we understand the pain points and know that it takes more than just software to build a successful business," states HubtSpot co-founder and CEO Brian Halligan. "With this new Series A program, we'll be offering startups the executive mentorship and support they need to go from startup to scale-up.”

Now in beta, HubtSpot for Startups Series A is open to Series Startups that have been funded in the last six months from the top 100 VCs, as determined by CB Insights, HubSpot says.

Participating startups can pursue marketing and sales growth through HubSpot, with access to the firm’s CRM system. They can also avail themselves of consulting services and 24/7 technical support.

HubSpot has also invested in several startups.

Last month, for example, it participated in a $5 million Series A funding round for Sigstr, a provider of a cloud platform for employee email personalization.

In May, HubSpot poured $10.3 million in Series B funding into Terminus, a marketing software firm, and $15 million into a Series B round for PandaDoc, a provider of document management software, according to Xconomy.

In addition, HubSpot recently acquired Kemvi, an artificial intelligence and machine-learning startup.