• by Larissa Faw , September 15, 2017

Subscription menswear fashion service Bombfell is embarking on its first advertising campaign to coincide with its new brand identity.

Developed with agency Circus Maximus, the creative is designed to appeal to men looking for simpler ways to dress better. The new bold wordmark and logomark are meant to convey a modern, approachable, and masculine quality.

This new campaign launches with subway placements in NYC building upon its previous strategy that focused on its website and word-of-mouth.