- IAB, Monday, September 18, 2017 3:07 PM
GroupM, Kochava, MetaX, and Nyiax have become member companies in an IAB Tech Lab working group that launched Monday focused on blockchain and explore ways to use it in digital technology. Shailley
Singh leads the group. The working group will initially design ways to educate the industry, set priorities for business use cases and develop standards and best practices.
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