• by Steve McClellan , September 29, 2017

Wavemaker, GroupM’s newly merged MEC/Maxus agency, has appointed Aaron Smith to the post of global chief client officer. Smith joins next week and will be based in Chicago.

Smith was previously with brand and marketing consultancy Prophet, where he was a partner in the firm’s Chicago office. He has worked with various brands, including GE, ExxonMobil, Moen, Target, Kimberly Clark, Staples, McDonalds, Best Buy, Gulfstream and Nike.

Prior to joining Prophet, Smith worked at consultants Envision and the Sterling-Rice Group.

Smith will report to Wavemaker CEO Tim Castree who stated: “Aaron has over 20 years of experience in consulting to CMOs and brands. That makes him the perfect choice to head up a client-leadership practice that delivers on our purpose to grow and transform our clients’ brands through unique purchase journey insights and a deep understanding of their business needs.”