• by Tanya Gazdik , October 10, 2017

Lexus is sponsoring “I Turn My Camera On,” a web series on essence.com featuring actor and photographer Lance Gross aimed at multicultural Millennials.

Created with Macro Digital Studio, the 10-episode digital series explores Gross’s world and his famous crew. The series features Omari Hardwick, Kelly Rowland and her husband Tim Weatherspoon, King Bach, Keke Palmer and Simone Missick. 

The first episode features Michael B. Jordan. A new episode will be available every Wednesday at 12 noon EST.  Additional episodes will be announced in November. 

Combining intimate tete a tetes with artistic studio photo sessions, the series invites the audience to learn the many facets of Gross: the man, the father and husband, the photographer, the jokester.

Lexus’ digital content channel L/Studio is sponsoring the series and will feature exclusive behind-the-scenes content on www.LStudio.com. Currently in its ninth year, L/Studio features original programming designed to inspire and engage consumers with Lexus in an unconventional way.  Recent projects include the mockumentary live-action series "Cop Show" starring Colin Quinn and inspirational docuseries "It Got Better.”

This series is the first digital project to be released by Macro Digital Studio. This division of Macro creates premium cinematic experiences for the digital generation and has a number of projects in various stages of development, including the forthcoming digital series “Gente-fied” which premiered at the 2017 Sundance Film Festival and Sundance NextFest. Focused on nuanced storytelling with universal themes, Macro aims to resonate with multicultural Millennials.