Mother New York is adding 17 new faces to its creative and design departments. Abe Baginsky joins as creative director from Ogilvy New York where he spent the last seven years working on Coca-Cola, AMEX and the United Nations. Erik Norin, ex-R/GA, 72andSunny and Wieden Kennedy, arrives from Sweden to serve as a "digitally-minded" creative director. Craig Love, ex-McCann Worldwide, StrawberryFrog, also is named creative director. Other new talent includes Trevor Gilley as art director; Lindsey Bissing as art director, and Matt van Leeuwen as design director. “One new voice can completely shift the trajectory of an idea, or even an agency and Mother is fortunate to have 17 new creatives who each bring a fresh perspective to our creative team,” said Corinna Falusi, chief creative officer, partner, Mother New York.