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Facebook Helping Ecommerce Startups Thrive

The New York Times Magazine takes a closer look at Facebook’s AI ad-targeting algorithm, and how it’s helps e-commerce startups thrive. Increasingly, “The platform is so good at ‘microtargeting’ that many small e-commerce companies barely even bother advertising anywhere else,” The Times writes. “The ease of opening a business on Facebook has in turn spawned a wild proliferation of specialty digital sellers that depend on the social network’s algorithm to find their early customers.”


Read the whole story at The New York Times »

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