New connected technologies are continuing to
cause serious concerns around privacy and security.
The two are really separate issues, as we continually document here.
For example, consumers have varying degrees of trust, based on who
is providing the service, as I wrote about here earlier this week (
Cybersecurity
Study: 3% Of Consumers See Marketing, Advertising As 'Trustworthy').
The same study that found a low level of trust from marketing and advertising businesses around cybersecurity, also
examined privacy.
There are many technologies here and coming soon that pose serious privacy considerations.
These range from chips being embedded into people, which already is being
done, to virtual and augmented realities.
The majority of consumers see the Internet of Things and artificial intelligence as a potential threat to their privacy. Here are the percentages of
consumers who view each technology as a potential threat to their privacy:
- 67% -- Chips in human skin
- 55% -- Artificial intelligence, Internet of Things
- 54% --
Digital payments
- 49% -- Machine learning
- 47% -- Chatbots, self-driving cars
- 45% -- Drone delivery
- 42% -- Wearable tech
- 40% -- Bitcoin
- 35% --
Augmented reality
- 32% - -Virtual reality
The issues of security and privacy are going to be top of mind for some time with all the connected technology coming.
The
good news is that more consumers are becoming aware of the risks that come along with Internet-connected things.
The pressure now is on the companies that provide those things, along with
those who send content through them, to deliver.