L-Soft Debuts Latest Version of LISTSERV Maestro

L-Soft has introduced a new version of its email marketing platform: LISTSERV Maestro 8.1.

The platform can now run on smartphones with iOS and Android as well as PCs, laptops and tablets, the company says.

In addition, LISTSERV Maestro 8.1 supports LDAP and Windows Active Directory. This enables email senders with large LDAP data repositories to leverage LDAP connections.

As part of LISTSERV Maestro 8.1, L-Soft is also offering a new mobile app that enables users to authorize mailings and track campaign statistics based on quick reports, the company says. The service also includes permission tracking.

Email marketers can “access the results of your email jobs from wherever you are and wherever you go," states Dr. Manfred Bogen, managing director of L-Soft Germany GmbH and leader of the LISTSERV Maestro development team.

LISTSERV Maestro is available as licensed software or a hosted cloud service, L-Soft continues. It can connect with most common databases, according to the company.



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