Car2Go is rolling out a series of short documentaries highlighting the diverse stories of the car-sharing service across the U.S. and Canada.
The films are part of a brand campaign, “Proud to Share,” which shows how the car sharing gives members access to incredible experiences in their city, grow their small business and enable great quality of life.
The first of eight mini-docs puts a spotlight on critically acclaimed hip-hop duo and social activists Run the Jewels, who cruise around New York City in a compact 2018 Mercedes-Benz GLA Car2Go. Killer Mike and El-P share personal stories about how driving through New York neighborhoods fuels their creativity. The docs will run on Hulu, YouTube, Facebook and Instagram.
Media agency SwellShark worked with Paradigm Talent Agency to identify Run the Jewels as the artists to feature in “Proud to Share.” Additional mini-docs feature artists, musicians and small-business owners. The series was shot and produced by Austin-based creative agency Bakery and includes how users from New York, Austin, Washington, D.C., Denver, Vancouver and Montreal are using Car2Go as a “life hack” to travel, grow their small businesses, and live fuller lives.
Run the Jewels’ drive through the neighborhoods of New York is also a sneak-peak of the stylish new Mercedes-Benz vehicles Car2Go plans to make available to its 77,000 New York members before the end of the year.
Car2Go N.A. is a wholly-owned subsidiary of Daimler North America Corporation. The company offers a mobility solution in rapidly growing urban areas via a carsharing network of affordable, eco-friendly Mercedes-Benz and smart vehicles. It says it is one of the largest, fastest-growing carsharing programs in the world with more than 2.9 million registered members and a fleet of about 13,000 vehicles in 26 locations in North America, Europe and Asia.