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How Topix Turned The Tables On Facebook, Google

  • Inc., Monday, November 20, 2017 9:28 PM
Inc. tells the tale of Topix, and how the publisher achieved success by paying top platforms like Facebook and Google for traffic. “Through an automated ‘trading desk,’ the company promotes each piece to hundreds of different demographics on Facebook as well as Yahoo, MSN, Outbrain, and Taboola,” Inc. writes. “When they find a receptive cohort, they ‘press the bet’ by pumping more money into it.”

Read the whole story at Inc. »

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