- Bloomberg, Tuesday, November 21, 2017 3:10 PM
Bloomberg looked into Apple’s year-long effort to design a smart speaker, and it wasn’t pretty.
While Amazon cornered the market with its Echo product line, “Apple
dithered over its own speaker,” Bloomberg writes. “
The project was cancelled and revived several times … and the device went through multiple
permutations (at one point it stood 3 feet tall) as executives struggled to figure out how it would fit into the home and Apple’s ecosystem of products and services.”Read the whole story at Bloomberg »
