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AO Blames 'Britain's Got Talent' Sponsorship For Losses

  • The Times, Wednesday, November 22, 2017 8:10 AM
Does tv show sponsorship work? Not really, according to online washing machine retailer, AO. It has told The Times that sponsorship  of Britain's Got Talent significantly increased its UK marketing spend but failed to deliver. The sponsorship deal is the main culprit named in its latest set of results, which show a loss in the six months to September.

Read the whole story at The Times »

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