Arnold Wordwide and sibling media agency Havas Media have been selected for creative and media duties for startup brand Hotshot, a nutritional drink designed to relieve cramping in athletes. Gear has been selected for PR chores.
The drink, which launched last year, was invented by Rod MacKinnon, a Nobel Prize-winning neuroscientist and endurance athlete. More about how it works can be found here.
The first creative work will be release in 2018.