• by Chuck Martin , December 11, 2017

The worldwide market for Bluetooth Smart and Smart Ready is projected to grow to $39 billion by 2025, according to a report by Grand View Research.

The growth is projected to be driven by an increasing demand for smart wireless sensors, which are part of most consumer wearable devices and other IoT gadgetry.

Bluetooth Low Energy (BLE) technology works for small wireless battery-operated devices that need high endurance, a main market driver, according to the report.

The growing adoption of IoT, especially in retail, also with demand for PC peripherals, smart TV consoles, smartphones and tablets, also are expected to increase the demand for Bluetooth Smart and Bluetooth Ready devices.

The Bluetooth Smart technology is the main standard for fitness trackers, smartwatches and medical devices made by companies such as Sony, Samsung and Nike.

The wide adoption of Bluetooth technology has also opened new growth avenue for beacons, which are in many retail outlets facilitating the tracking of consumer motions as well as facilitating location-based messaging.