New OTT (over the top) TV providers -- video-on-demand services and digital live TV network platforms -- continue to raise their national TV advertising efforts for 2017.
Hulu is one of the leading new OTT providers this year, in terms of national TV marketing spend. It shelled out $99.9 million in national TV advertising in 2017 from January 1 through December 20, according to iSpot.tv.
The year before, Hulu’s ad spending hit $75.4 million.
The service -- which is currently owned by Walt Disney, 21st Century Fox and Comcast Corp., each with a 30% stake, and Time Warner with a 10% stake -- pulled in 6.3 billion impressions from its national TV efforts this past year.
Sony’s Playstation Vue is at $76.8 million (2.4 billion TV impressions) this year and $63.6 million a year ago. Sling TV saw $62.3 million (5.2 billion impressions) in 2017 and $33.7 million in 2016.
Amazon Prime Instant Video was $54.6 million (2.1 billion impressions). For 2016, its national TV spend was at $31.4 million.
The big leader in terms of overall subscribers was Netflix was at $43.2 million (1.9 billion impressions). It spent $32.4 million a year ago. YouTube, at $17.8 million (351 million impressions), is way over its $2.7 million spend in 2016.