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WPP's Sorrell Predicts Sports Rights Will Intensify

  • Campaign, Monday, January 15, 2018 8:32 AM
Sir Martin Sorrell predicted in a speech at CES on Friday that the sports rights market is only set to get more crowded as big players enter the fray, Campaign reports. Google, Facebook and Amazon are the new big players that he believes will intensify the battle for the most lucrative sports deals.

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