The Wonderful Company is adding two new hires to bolster its in-house marketing and advertising team.
Corey Bartha, former director, integrated production at Publicis Seattle, will be assuming the same role at Wonderful effective January 22.
Bartha will oversee all content production, including video, print, social, activation, and experiential in this newly created role.
Amber Justis, previously with BBDO, has been named to the new position of executive creative director to help manage and direct the creative work across all Wonderful products, including Wonderful Pistachios and Wonderful Halos.
Both new hires will report to chief creative officer Darren Moran. Wonderful is building out its in-house marketing team, recently hiring seven new staffers, with at least an additional seven new positions to be filled in the first quarter, per the company.
Meanwhile, the company, which has advertised its Wonderful Pistachios brand in recent Super Bowls confirmed to Adweek last week that it would be sitting out this year’s big game.