• by Fern Siegel , January 15, 2018

NBCUniversal Telemundo Enterprises has launched a new division, Telemundo Global Studios, led by Marcos Santana as president. He reports to Cesar Conde, NBCU International Group/ Telemundo Enterprises chairman.

For now, no new hires are anticipated with the consolidation, per a Telemundo spokesperson.

Rather than just an administrative convenience, the new structure, which unites Telemundo Studios, Telemundo International Studios and Telemundo International, capitalizes on the company’s momentum, she added.

Each unit targets specific audiences with its own content. At the end of 2017, Telemundo was the No. 1 Spanish broadcaster in prime time, per Nielsen.

Conde stated that Santana’s “decades of experience in content development, production and distribution” would be an asset as the company expanded its content.

Previously, Santana was president of Telemundo International and president of Telemundo International Studios. He joined NBCUniversal Telemundo Enterprises in 2007, when Telemundo completed the purchase of Tepuy International Corp., where Santana was president and CEO.

Telemundo's "El Señor de los Cielos" season 5, "Sin Senos Si Hay Paraiso" Season 2 and "Señora Acero, La Coyote" Season 4 ranked as the top three regularly scheduled Spanish-language broadcast programs season-to-date among adults 18-49.

The company also reports more than 94 million fans and followers across Facebook, Twitter, Instagram and YouTube, up 28% year-over-year.

Telemundo International is the world’s second-largest distributor of Spanish-language content, reaching more than 120 countries, per the network.