- eMarketer, Thursday, January 18, 2018 9:19 AM
It may not make comforting reading for marketers, but eMarketer
features a survey which predicts what customers will do with their new data privacy rights under GDPR. Only 9% will do nothing,
while 61% will opt out of allowing data to be stored for telesales calls and 60% for email marketing.
Read the whole story at eMarketer »