Quicken Loans $400 Million Media Business In Play

Quicken Loans has launched a media agency review, the online financial services firm confirmed Friday.

The company spent more than $400 million on measured media in 2016 according to Kantar Media.

Quicken, which also owns Rocket Mortgage, issued this statement:

“After nearly two decades, Quicken Loans has decided to open the RFP process for a new media planning and buying agency.  Our in-house marketing agency, and our partners, have helped steadily raise the profile of our company and awareness around innovation, and now we are looking to take the next step as one of the nation’s premiere advertisers – targeting the right consumers at the right time, with content that is relevant to them and their interests.

In recent years the firm has worked with Pitch and Fallon on the creative side. Whether the company currently has a media agency of record could not immediately be determined.

The media review follows the appointment of Casey Hurbis last year as the firm’s chief marketing officer.



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