WPP agency AKQA has appointed Jo Hickson as Head of Technology to lead the core practice out of AKQA’s London studio.
According to the agency Hickson’s appointment will better help it “meet client requests for brand experiences powered by the latest technology, including conversational interfaces, data and connected products.”
Hickson will report to Sam Kelly, Managing Director of AKQA’s London studio, and will also join the leadership team.
Hickson joins AKQA from TUI where she was Head of Innovation. Earlier the 20-plus year industry veteran held senior positions at Home Retail Group, Argos, Habitat and Homebase.