In Fake-News Era, MPA Highlights Trusted Content

The annual American Magazine Media Conference (AMMC) hosted by the MPA–The Association of Magazine Media will focus on the theme of “credible, trusted and brand-safe” magazine content this year.

“With fake news running rampant and marketers and consumers alike questioning content environments, this year’s conference is devoted to the theme ‘Magazine Media. Better. Believe it.,’” reads a statement from MPA.

That’s the same message as the industry marketing campaign MPA launched in partnership with over 130 magazine brands from 37 companies last October. The campaign aimed to assure marketers and consumers of the credibility of magazine content.



“We chose to mirror the AMMC theme with the industry marketing campaign ... to continue the momentum of the campaign’s success and delve deeper into all the benefits that magazine media provides. Those benefits aren’t matched by other media channels,” Linda Thomas Brooks, president and CEO of MPA—The Association of Magazine Media, told Publishers Daily.

“The past year caused endless confusion and debates about real versus fake news and brought to light questionable digital advertising results. This gave magazine media a new opportunity to remind the world that magazine brands are longstanding, recognizable and trusted by both consumers and advertisers.

"We have a position and an influence that other media brands envy,” she added.

The campaign will continue to run ads in both print and digital properties throughout the year, reaching an estimated 75% of U.S. adults. It is the largest campaign of its sort for the magazine media industry, in terms of the number of titles participating, the reach of Americans and the dollar value.

Confirmed speakers for this year’s AMMC, which will be held on February 6, include executives, editors and reporters from Condé Nast, Hearst, New York Media, Active Interest Media, Time Inc., American Media Inc. and National Geographic. Guests also include Ronan Farrow, The New Yorker investigative journalist who helped uncover the Harvey Weinstein sexual abuse allegations, and Gayle King, co-host of the CBS News morning show “CBS This Morning." 

AMMC sponsors include AdMonsters, Alliance for Audited Media, Acxiom, CDS Global, Chartbeat, CMG – Comag Marketing Group, GfK, Google, LSC Communications, MediaRadar, Piano, Quad/Graphics, SocialFlow, Vindicia and Zinio.

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