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Unilever Cutbacks Support A EUR250m Increase In Media Spend

  • Campaign, Friday, February 2, 2018 8:52 AM
Unilever is in the process of halving the 3,000 agencies on its roster and cutting production costs by making content work harder for longer and today Unilever has revealed where some of the save budget has gone. According to "Campaign," the FMCG giant's media spend is up EUR250m a year.

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