Ebiquity has appointed Christine Merrifield managing director of media, North America. She’s tasked with helping brands manage the performance of their media investments through measurement and will also assist clients in the selection and management of agency relationships.
In this newly created role, Merrifield will work closely with Bill Bruno, CEO, North America as well as with the Ebiquity Global Media Practice leadership team.
During her 11 years at MediaVest, where she served as president, investment and activation, she served on the executive leadership team. She spent about a year and a half at Turner in a sales strategy role after leaving Mediavest in 2015. Earlier in her career, she spent time at Warner Bros. and MediaCom.