• by Larissa Faw , February 14, 2018

iProspect is adding to its leadership team with the additions of Joel Grossman as its first-ever Chief Technology Officer and Belle Lenz as Chief Marketing Officer.

Grossman, who is based out of the Chicago office, is responsible for the agency’s technology strategy and ongoing platform development, specifically within its conversion platform technology, LFX. He previously worked at Leapfrog Online, a performance-marketing company acquired in 2017 by iProspect.

Lenz, who is based out of the agency’s New York office, is responsible for overseeing all marketing, communications and new business efforts within the U.S. marketplace.

Lenz joins from parent company Dentsu Aegis Network, where she served as communications director for the Americas.

Both executives will report to Jeremy Cornfeldt, president, iProspect, U.S.