The New York Times’ popular podcast “The Daily” will air on national public radio beginning April 2018, in partnership with American Public Media.
“The Daily,” which is hosted by Times journalist Michael Barbaro, already has 4.5 million monthly unique listeners. (Listeners can tune in on the Times’ site and mobile apps, or subscribe on Apple’s Podcast app or podcast app of choice.)
The show was downloaded more than 200 million times in under a year. "The Daily" launched last February.
The collaboration with American Public Media is unique and signifies that The New York Times is expanding its efforts into audio reporting. This partnership also will bring an audio news report from The Times — which has been openly pushing for readers to pay for print or digital subscriptions — to free public radio.
While “The Daily” is released on podcast platforms every weekday morning, each daily episode will hit public radio airwaves in the evenings. The radio version will be hosted by Barbaro and will be edited into a 30-minute package, according to Recode. The stories will be produced by the same team that produces the podcast.
The Times will get a cut of the fees paid by underwriters for the program.
APM, the national programming division of Minnesota Public Radio, has nearly 20 million weekly listeners. It also airs "Marketplace" and "BBC World Service."
Separately, New York Times CEO Mark Thompson recently spoke of the future of the newspaper’s print edition. “I believe at least 10 years is what we can see in the U.S. for our print products,” Thompson told CNBC.
“The key thing for us is that we’re pivoting,” Thompson added, referring to the newspaper's digital efforts. “Our plan is to go on serving our loyal print subscribers as long as we can. But meanwhile to build up the digital business, so that we have a successful growing company and a successful news operation long after print is gone.”
The New York Times Company added more than 150,000 digital-only subscriptions in the last quarter of 2017.