• by Wayne Friedman , February 23, 2018

NBC has aired 1,140 promos for its shows, networks and other media brands during the PyeongChang Winter Olympics from February 9 through February 22, according to iSpot.tv.

Much of this effort has gone into promotion of upcoming Olympic events itself: a 23% share of all promo/advertising impressions.

New NBC network shows -- soon to debut -- also got some major exposure: “Good Girls” had a 9.2% share, while “Rise” had an 8.8% and “A.P. Bio” had a 4.1%.

Existing shows also got major exposure.

NBC’s big reality competition show “The Voice,” which is beginning a new season soon, tallied a 8.1% share. “This Is Us,” which got a major promotion push in the Super Bowl -- just days before the Winter Olympics began -- pulled in 1.9% of impressions. Returning prime-time NBC show “Timeless” earned 1.8%.

Non-entertainment programming also had opportunities. “NBC Nightly News” had 3.3% of all impressions, while "Today" had 2.8% and “Megyn Kelly Today” saw 1.7%.

Late-night programming wasn’t left out: “The Tonight Show” had a 2% share so far. Upcoming special musical programming “Jesus Christ Superstar Live in Concert” came in at 1.4%.